![]() ![]() For most, it will remain an idea they never get around to actually executing. While it is quite possible to spend too much time on YouTube, in lieu of doing actual work, I’d be lying if I said I don’t have my fair share of favorite channels and I may even have bought one, or two, or one hundred and two different photographic devices based on the advice of a content creator.īecause every business owner knows that one of the keys to sustainability is diversification, the concept of starting one’s own YouTube channel is an inevitability for many photographers. Of the new media platforms, ranging from TikTok to Instagram to Twitter to the one where people watch other people play video games for some reason, YouTube is by far the most useful platform for me. And, for many, a side hustle as an influencer is more than just a hobby. It’ll be ready to go off to college soon. After all, YouTube just turned 17 years old. So, while I may have spent my life and career in pursuit of a more traditional understanding of filmmaking and photography as opposed to “content creation,” it would be shortsighted to suggest that our new digital landscape is merely a fad. ![]() I totally understand the attraction and appeal of social media and the many social media adjacent applications that have sprouted up in the past several years, often providing serious competition to traditional media (at least in terms of watch hours if not always tangible profit). But that doesn’t mean that I’m a complete Luddite. I'm sure I’ve made that painfully clear in any one of my many exhaustively long dissertations on the perils of a “content” focused world. ![]()
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